Project: Ford Philanthropy Global Website Launch

Agency: VML
Role: Experience Designer

Overview:
Led the user experience design for the launch of Fordphilanthropy.org, delivering a high-impact digital platform under an accelerated timeline. This project represented a key growth milestone during my tenure at VML, translating Ford’s global philanthropic mission into an accessible, human-centered web experience.

Key Contributions:

Cross-Functional Collaboration: Partnered closely with VML’s back-end engineering team to ensure seamless technical integration, optimal performance, and a successful launch.

Rapid UX Delivery: Executed an end-to-end experience design strategy on a fast-turnaround schedule without sacrificing design quality or usability.

Purpose-Driven Experience: Shaped an intuitive user journey designed to highlight global community impact, streamline information architecture, and elevate user engagement.