Milestone: Promotion to Associate Director of Experience Design

Organization / Account: Ford Motor Company
Role: Associate Director of Experience Design

Overview:
Following two years of dedicated leadership in architecting and expanding the Ford design system, I am stepping into a new role as Associate Director of Experience Design. In this expanded capacity, I will lead the strategic transition and modernization of Ford-branded digital properties, aligning legacy sites with our scalable, modern design system framework.

Key Contributions & Strategic Focus:

Strategic Experience Oversight: Guiding cross-functional teams to bridge high-level brand strategy with systematic UI execution, ensuring seamless digital experiences for consumers.

Design System Leadership: Spent two years helping build, refine, and scale the foundational Ford design system to drive consistency across global digital touchpoints.

Ecosystem Modernization: Spearheading the multi-phase migration of legacy web pages to structured, system-driven layouts, updating outdated brand architecture and visual design.