Bringing a major digital product to life is never a straight path—it’s a journey of collaboration, problem-solving, and persistence. I’m excited to share one of those journeys: the redesign and launch of the new Ford.com/buy experience.

As the UI and UX design lead, my focus was on shaping an experience that makes exploring, building, and buying a Ford vehicle more intuitive and inspiring. This wasn’t just about aesthetics—it was about creating a flow that feels seamless, engaging, and human-centered.

The Design Journey

We’ve been working on this project for quite some time, and the road has been full of iterations, testing, and refinements. From mapping out user journeys to designing flexible UI systems, every detail mattered. The goal was to simplify decision-making for users while still honoring the depth of Ford’s products and story.

Collaboration at the Core

This project was a true team effort.

Strategy & Copy: Huge thanks to my strategy and copy teammates who helped ensure that the messaging was clear, compelling, and consistent.

Ford Teams: The Ford team provided invaluable direction, insights, and content support.

Video & Editing: Their work on motion and video elements added a dynamic layer that brought the page to life.

Why It Matters

The Ford.com/buy page is more than just a digital touchpoint—it’s part of Ford’s ongoing transformation in how people discover and purchase vehicles online. It’s designed to not only inform but inspire confidence, guiding users from curiosity to action.

Looking Ahead

I’m proud of what we’ve built together, and I’m even more excited to see how customers engage with it. Big projects like this are proof that when design, strategy, copy, and brand teams align, we can create something that feels seamless and powerful.

👉 Check it out here: www.Ford.com/buy