Client / Partner: Adcraft Detroit
Role: Web Developer & UI Designer

Overview:
Extended an ongoing digital partnership with Adcraft Detroit to lead the full website build for the 2019 D-Show. Serving as the primary digital execution partner for a second consecutive year, I focused on translating the event’s updated campaign creative into a responsive, content-driven web experience.

Key Contributions:

• Web Build & Execution: Led the front-end construction of the official event site, ensuring seamless performance, responsiveness, and clean content structure.
• Asset Adaptation & Production: Repurposed key campaign artwork and social assets into high-impact hero banners and interactive visual components.
• Client & Brand Alignment: Collaborated directly with Adcraft Detroit to maintain design fidelity, align with key event milestones, and drive attendee engagement leading up to the awards night at The Fillmore Detroit.